Business Intelligence (BI) tools improve business efficiency at all levels
Marketing research, client behavior patterns analysis, and many other types of data analytics generate value for the corporate bottom line.
Dark data is existing business data that is not being analyzed
defines dark data as the information assets organizations collect, process and store during regular business activities,
but generally fail to use for other purposes (for example, analytics, business relationships and direct monetizing).”
Typically more than 30% of all corporate servers contain databases. Most of these databases contain non-business data but some contain valuable business-related information
that no one knows is there.
This business-related information could be used to improve the business but is not used because nobody or at least the business analysts do not know that it exists.